extracted 20,000+ pieces of data proportionally, and found the following insights after analysis: 85, 90, and 95 are the age groups who mentioned staying up late for skin care, while 90-95 years The crowd in between accounted for nearly half of the country. They are young people who are enjoying the flowering season, and most of them are white-collar workers who are in the rising stage of their careers. They have average spending power. What they are most willing to buy is facial mask products. In the data of Shiqu Insight Engine, acne, dryness, dark circles, pores, and dullness are the biggest problems faced by staying up late parties; among them, acne problems are very prominent. It can be seen that after the brand associates

anti-acne ingredients with staying up late, there is a high probability that it will be popular. Staying up late as a sub-field, in 2019, many brands also realized this feature and launched many remedial products, such as staying up late eye cream, staying up late ampoules, etc., and even health care products. In 2020, 7 trends will push beauty forward It can be seen that if brands can clearly see the changes in consumer behavior in groups, including changes in values, they can find the blue ocean of the market. 2. Neutral market potential is extremely high, men want to be sms marketing service invisible in makeup Male skin care is gradually becoming the norm, but further, more and more men are starting to wear makeup too. According to relevant data released by Taobao, the transaction volume of men’s makeup on Taobao has been increasing year by year. The beauty trend report released by Tmall in the past three years also shows that