Understanding what people do on your website after clicking through your campaigns is helpful. You can do this by using utm codes to tell your analytics tool that these people have visited your email campaigns and track what they're doing on your site, from the pages they've visited to the articles they've read. They bought. Read on to learn what utm codes are, how to add them to your email campaigns, and which reports you can access once they're enabled. What is a utm code? Utm codes Email Newsletter Software utm_term = Buy Red Widget By using Campaign Monitor's built-in Google Analytics integration, you can ensure that all your links are tagged without having to go through the tedious process of

manually generating and adding links to every campaign you send. How to Use UTM Codes to Measure the Success of Your Email CampaignsOnce you have tagged your company mailing list email campaign links with UTM codes and submitted your campaign, you can then open your analytics tool and start tracking the traffic it generates. There are many reports you can check out, and we've covered some of the more advanced ones in this Google Analytics reports article, but let's take a look at some of the basics. The report of the chains To benchmark your email efforts against other traffic engines (such as search, social media, paid advertising, etc.), you'll want to check out the Channels report.

All activity on that particular link as part of the “spring” campaign. The other utm parameters — “medium,” “source,” and “content” — follow, set to track different campaign information. By filling in the settings fields with your campaign information, you can very elegantly and easily track all the results you get from a given email. If you have set a few goals in google analytics (like purchases, white paper downloads, etc.), you can see precisely what results a particular email is generating.